At present, the market capacity of China's perfumes has reached more than 10 billion yuan, and it is growing at a rate of about 35% per year. Its growth rate far exceeds that of daily chemicals and other categories of fast-moving consumer goods. Among them, car perfume is a fast-growing force. With the acceleration of the process of China's automobile familyization, car perfume has entered a mature stage, and a large number of consumers have formed consumption habits.
In recent years, with the rapid development of the domestic economy, the car has quickly entered the homes of ordinary people, and the car perfume has become unprecedentedly prosperous. In particular, the rapid increase in the number of cars entering the family and the quantity of possession is a general trend, and car perfume is bound to become a huge "golden" market. Car perfume is differentiated, mixed (naturalized) and pure natural according to the composition of car perfume; it can be divided into seat type, hanging type, tuyere type and portable according to the use of automobile perfume; it is divided into original imported and imported sub-package according to the production area of automobile perfume. Made in China. Therefore, it is not surprising that the market price of car perfume ranges from a few yuan to several hundred yuan. For the end consumers, it is even more foggy. Although the future development potential of automotive perfumes is huge, there are still two major problems that restrict the development of automotive perfumes.
First, the threshold for entering the car perfume market is relatively low, resulting in endless stream of car perfumes, and the interests of car perfume brands are ruthlessly eroded.
The second is: the lack of standards related to car perfume, the production and management are mixed, the quality of car perfume products and after-sales are not guaranteed, and consumers' satisfaction with car perfumes is naturally low.
With the development of China's economy, more and more people will consider how to improve their living standards. And the noble element that symbolizes people's life, perfume, will surely enter our lives quickly. And the car is such an elegant field that is the first to be associated with perfume. Therefore, the development space of the future car perfume is very huge.
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